THE PILMMA STORE

   for lawyers committed to growing their firms.


F E A T U R E D   P R O D U C T


MARKETING DIRECTOR ONLINE TRAINING COURSE

Imagine having a legal marketing expert working for your law firm! In this 19 lesson course, Ken Hardison passes along his 32+ years of legal marketing knowledge directly to your law firm’s marketing staff!


BOOKS

POWERFUL ONLINE

LEGAL MARKETING

The digital marketing guide that teaches you to ethically dominate your market. 15 chapters covering topics such as how to build an online strategy, social media policy for your law firm, how to rank on Google, pay-per-lead versus pay-per-click, and more!

SYSTEMATIC

MARKETING

​ How to grow your law firm without losing your mind. The phases of legal marketing that are necessary for building a super successful law practice. Learn how to differentiate yourself by using the same systems Ken used when building his own firms. 

UNDER PROMISE 

OVER DELIVER

How to build the preeminent law firm in your market.  Why the theory of preeminence is vital to your firm's future. How to hire superstar attorneys. Why KPIs are vital. Why education-based marketing helps build trust.  The one thing on which you should be spending money. And much more! 

WHY LAWYERS FAIL TO CONVERT NEW CALLERS INTO NEW CLIENTS

The intake specialist is crucial to your success  Most lawyers spend a ton of money on marketing  and neglect the back end. This book explores the crucial but often missing link between expensive professional skills and actually closing the sale.

BUILD YOUR LAW

PRACTICE WITH A BOOK

​ 21 key reasons why authoring a book can propel a lawyer to the top. Become a trusted speaker on your subject of choice and source to local media outlets. Gain local notoriety. Outpace your competition. Attract new clients. And much more!

HOW TO EFFECTIVELY MARKET YOUR LAW PRACTICE IN THE 21st CENTURY

 The internet and social media have changed the marketing landscape for lawyers. It's imperative lawyers understand and successfully navigate this change. A must have for lawyers!

VIDEO LEARNING

2019 SUPER SUMMIT DIGITAL VIDEO LIBRARY 

​ The 2019 PILMMA Super Summit was filled with great marketing and management information from some of the best legal minds in the industry. Get your own 24x7 access to the video recordings.

MANAGEMENT MASTERY CLASS DIGITAL VIDEO LIBRARY

​ Master the complexities of running your law pracrice. These lessons are filled with   practical knowledge you didn't learn in law school. Get your office to work smarter, not harder.   

37 GRASSROOTS MARKETING TACTICS

(CD AND WORKBOOK)

Unconventional marketing techniques that cost little or nothing to implement but can generate loads of new cases. Ken Hardison unveils little known tactics.

HOW TO MARKET YOUR LAW FIRM WITH A BOOK

(CD AND WORKBOOK)

​  The step-by-step process of writing and publishing a book to use as the ultimate marketing device. Includes 15 marketing techniques you can use to garner cases.

INTAKE SYSTEM

IN A BOX

Ken Hardison and "Phone Sales Doctor" Chris Mullins take you step-by-step through what should happen when your firm's phone rings. Increase your conversions! Eight-point script flip chart included!

SOCIAL SECURITY DISABILITY PROFIT BOOSTER DAY

(CD AND WORKBOOK)

​ If you're looking to bring more social security disability cases into your firm or make the cases you already have more profitable, then this is where to begin. 

BOOKS WE PUBLISH FOR YOU

PILMMA’s “done-for-you” books let you author a book that’s yours, without having to write the whole book. We’ve done most of the writing for you. All you have to do is personalize the introduction and the conclusion then simply edit the text with any minor changes reflective of your state’s particular laws. The whole process won’t take you more than a few hours. But you will have a book that is yours that you can use right away!  These books are written in plain English – easy to understand, with persuasive writing. They answer questions most clients wonder about and they address the fear factors that hold potential clients back. Click here to learn more or call us at 800-497-1890.

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